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Let’s get the facts first. Speaking for pay is one of the
most financially rewarding careers today. The National
Speakers Association (NSA) conducted a membership survey
in mid 2007 in which 960 members participated. The process,
administered by an independent market research entity was a
web-based anonymous survey that used 2006 data. The results
are not only reliable but also solid and great source of
inspiration for any one who wants to enjoy a lifestyle that
makes a difference while providing income in levels millions
can’t fathom.
Here are a few key results:
The average full fee for a keynote speech, (can last 15-90
minutes) that NSA members received was a whopping $5,000 when
speaking away from home and $3,800 when speaking in their home
community.
The average gross income for an NSA member from product sales
(books, CDs and videos among others), service sales (coaching,
consulting or mentoring) and speaking (keynote, breakout session,
full or half day speaking) was $177,000. That for doing something
they love. They don’t even call it a job or career. They feel it’s
a mission. So they are missionaries who are rewarded greatly.
Over 80% of independent speakers (not hired and not part of
regional and/or national corporations) work from home.
What, however, the results don’t indicate is that the incomes
shown above could be generated by someone working (actual time
spent in-front of individual (coaching or consulting) or
individuals (speaking, training and/or selling)) in no more
than 100 days of a 365 year. And for sure rarely in an 8 a.m.
to 5 p.m. situation since billable full day work is from 9 a.m.
to 3 p.m. That’s the truth.
What this means is that those in the speaking business who have
families, can, if they choose to, create a lifestyle that allows
them to be with their families in the morning before children go
to school and be home as the children return home. This also
gives them the opportunity to be involved in their children’s
after-school activities.
A unimaginable sense of fulfillment comes from positively affecting
the lives of other people, especially on a continuous basis.
Intangible rewards come from helping others. Maybe it’s helping
organizations improve their performance in customer service and
their bottom-line. Or helping couples overcome their marriage buffaloes
(unpredictable challenges similar to occasions when invading water
buffaloes disrupted the harmony of African villages without warning,
leaving villagers fearful and anxious). Or steering young people
away from destructive choices and habits. The reward you gain is
far greater than any monetary payment.
Speakers enjoy accelerated professional and personal growth generally
unknown to the rest of the world. Research-based speakers, the ones who
spend time learning the challenges and expectations of the groups they
speak to or train or the individuals they coach, consult or mentor,
learn lessons never covered in colleges or in books. In the eleven
years I have been a full time speaker, I have been blessed to learn
about and work with organizations I had never heard of.
I never knew about American football. I have not only worked with
numerous teams, but also enjoyed being selected the Homecoming
Grand Marshal of the successful Boise State University Broncos
Football for working with the team from 1998 to the present. Like
many speakers/writers, I can update my resume every three months.
The question is, would you like a career (sorry, a calling) that
provides substantial income without constant sacrifice of the
time you need for your family? Would you like to do something that
you know is helping improve other’s lives? Would you like to be
involved in a lifelong journey that introduces you to new places and
opens opportunities to learn of people and their challenges and be
inspired by unbelievable human stories of triumph over adversity?
Now you have some inside information of a profession that can be
rewarding. Any time you get an opportunity to improve your public
speaking skills, take it. That might be the beginning of your
life’s fulfilling mission.
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